Sunrise, FL January 1, 2011 – Optical Crime Prevention, Inc. (OCP) filed the paperwork to use “Eyecast” as a DBA.

Many companies get started with a name or logo that is selected by its founders without much time, thought or money invested in brand marketing. When companies grow and approach the point when they go to market they revisit the name, logo, and branding issues. This is the case with OCP.

According to the CEO, John DuBois, “we never liked the name Optical Crime Prevention, Inc because it didn’t accurately characterize the technology we were developing and we planned on changing it at some point”. The company will retain its legal name of Optical Crime Prevention, Inc. and continue to use that to do business with suppliers and for legal documents, etc., however, the Eyecast DBA will be used for service branding of the company’s cloud based video surveillance service and general sales and marketing purposes.

About Eyecast

Based in Sunrise, Florida, Eyecast is a global leader in cloud-based video surveillance. The Company is a wholesale service provider of cloud-based video surveillance that develops and manufactures its own proprietary hardware and software systems for internal consumption. To learn more about Eyecast, visit the company’s web site at www.eyecast.com.